What pages should a real estate agent's personal website have?

The homepage should explain who you serve, where you work, and why someone should contact you. It should not be a vague welcome page. It should position you clearly in your market.

The about page should go beyond biography. It should explain your process, values, market knowledge, and what clients can expect when they work with you.

Buyers and sellers have different questions. Separate pages give you room to explain the process, show proof, and answer objections without making one page do too much.

These pages also help search engines understand what services your agent website offers.

Featured listings can show activity and market presence. Neighborhood pages can explain local knowledge, schools, lifestyle, property types, and what buyers or sellers should know.

The neighborhood pages must be useful. Thin location pages rarely help visitors and are less likely to build search value.

Testimonials are essential because real estate is a trust decision. Show reviews near the parts of the site where visitors are deciding whether to reach out.

The contact page should make the next step easy on mobile. Phone, email, form, and preferred inquiry path should be obvious.